We build alongside innovators in an uncertain space

Especially when you know what you don't know. Or don't know what you don't know. We turn the business into hypotheses and test the riskiest ones through customer conversations, prototypes and design sprints. We shorten the learning loop so decisions rest on evidence.

Before you split equity and sign a founders' agreement. Or when the team, its goals or its ways of working change. Teams that skip this step learn more slowly, argue more often and are more likely to fall apart.

We help find and assess co-founders and key people across business, product, growth, operations and finance. We fill the specific gaps your team has at its current stage.

Before the first investor, the first revenue or the first dispute between founders. With trusted lawyers, we set up the company structure, founders' agreement and cap table. We also guide you through the less glamorous essentials: registration, taxes, accounting and payroll.

When the product works but paying customers are still few. We refine the offer and target segment, help win the first customers and pilots, and launch a marketing campaign when needed. Sales first, then scale.

When you can talk about your product for an hour but need to explain it in one sentence. We shape the value proposition in words and visuals, and help you tell your story to customers, partners and investors.

Before you raise capital, let's calculate what the next stage will really cost. We build a model for revenue, costs and cash flow that can change with your assumptions. We test unit economics, runway and scenarios so hiring, product and growth decisions are grounded in numbers.

When you know how much you need, but not yet from whom or on what terms. We prepare your story, numbers, deck and data room for conversations with angel investors and VC funds. In parallel, we explore public funding and grants, including EU funding. The principle: diversify funding sources and start from a bootstrap mindset.

We work with a network of business partners and domain experts who help build and validate hypotheses.